about
i'm a creative director, brand builder, team scaler, and food enthusiast who makes complex things land
.experience
15+ years
.location
Amsterdam
.current
Adyen
.hello
my thing is making creativity work. not just the beauty, but clear, relevant, and built to drive real impact.
i've spent 8 years at adyen turning complex fintech into work people actually connect with. scaling a team from 5 to 50 taught me that the best results come from high-trust environments, sharp briefs, and people who genuinely enjoy the work.
.work experience
2021 — Now
Adyen HQ
Principal Creative / Creation Direction
Leading creative direction across brand, content, and campaigns at a global scale. Responsible for strategic creative output, team leadership, and connecting design, marketing, and product to work that drives real business impact.
2021 — Now
Adyen HQ
Principal Creative / Creation Direction
Leading creative direction across brand, content, and campaigns at a global scale. Responsible for strategic creative output, team leadership, and connecting design, marketing, and product to work that drives real business impact.
2024 — 2025
Adyen San Francisco
Creative Studio Team Lead
Interim lead for Adyen's North America creative studio, based in San Francisco. Overseeing day-to-day creative operations, aligning the local team with global brand direction, and maintaining momentum across a high-output, cross-functional environment.
2024 — 2025
Adyen San Francisco
Creative Studio Team Lead
Interim lead for Adyen's North America creative studio, based in San Francisco. Overseeing day-to-day creative operations, aligning the local team with global brand direction, and maintaining momentum across a high-output, cross-functional environment.
2017— 2021
Adyen HQ
Senior Creative
Hands-on creative across campaigns, brand, and content during a period of rapid company growth. Contributed to Adyen's IPO communications, investor materials, and global marketing — building a foundation for the creative function that would scale significantly in the years that followed
2017— 2021
Adyen HQ
Senior Creative
Hands-on creative across campaigns, brand, and content during a period of rapid company growth. Contributed to Adyen's IPO communications, investor materials, and global marketing — building a foundation for the creative function that would scale significantly in the years that followed
2012 — 2017
Luidspreker
Co-founder, Co-owner, Creative
Co-founded and ran an independent creative studio for five years. Responsible for creative direction, client relationships, and business development across branding, design, and content projects.
2012 — 2017
Luidspreker
Co-founder, Co-owner, Creative
Co-founded and ran an independent creative studio for five years. Responsible for creative direction, client relationships, and business development across branding, design, and content projects.
2005 — 2007
Freelance
Designer
Over a decade of freelance design work across branding, print, and digital. Built a broad creative foundation working with a wide range of clients and industries.
2005 — 2007
Freelance
Designer
Over a decade of freelance design work across branding, print, and digital. Built a broad creative foundation working with a wide range of clients and industries.
2014 — 2015
MA - Amsterdam
Teacher Design
Taught (graphic) design to students at one of Amsterdam's leading creative colleges — a side track during the Studio Luidspreker years that sharpened how I think about communicating creative principles clearly.
2014 — 2015
MA - Amsterdam
Teacher Design
Taught (graphic) design to students at one of Amsterdam's leading creative colleges — a side track during the Studio Luidspreker years that sharpened how I think about communicating creative principles clearly.
.say hello
want to talk strategy, creative direction, the next AI fascination or the perfect vinyl for a Monday morning? let's connect.
.say hello