about
i'm a creative, builder, nomad, and coffee lover obsessed with the world of digital
.experience
12 years
.location
Palo Alto (PST)
.freelance
Available
.hello
my thing is making creativity work. not just the beauty, but clear, relevant, and built to drive real impact.
i've spent 8 years at adyen turning complex fintech into work people actually connect with. scaling a team from 5 to 50 taught me that the best results come from high-trust environments, sharp briefs, and people who genuinely enjoy the work
.work experience
2021 — Now
Adyen HQ
Principal Creative / Creation Direction
Leading creative direction across brand, content, and campaigns at a global scale. Responsible for strategic creative output, team leadership, and connecting design, marketing, and product to work that drives real business impact.
2021 — Now
Adyen HQ
Principal Creative / Creation Direction
Leading creative direction across brand, content, and campaigns at a global scale. Responsible for strategic creative output, team leadership, and connecting design, marketing, and product to work that drives real business impact.
2024 — 2025
Adyen San Francisco
Creative Studio Team Lead
Interim lead for Adyen's North America creative studio, based in San Francisco. Overseeing day-to-day creative operations, aligning the local team with global brand direction, and maintaining momentum across a high-output, cross-functional environment.
2024 — 2025
Adyen San Francisco
Creative Studio Team Lead
Interim lead for Adyen's North America creative studio, based in San Francisco. Overseeing day-to-day creative operations, aligning the local team with global brand direction, and maintaining momentum across a high-output, cross-functional environment.
2017— 2021
Adyen HQ
Senior Creative
Hands-on creative across campaigns, brand, and content during a period of rapid company growth. Contributed to Adyen's IPO communications, investor materials, and global marketing — building a foundation for the creative function that would scale significantly in the years that followed
2017— 2021
Adyen HQ
Senior Creative
Hands-on creative across campaigns, brand, and content during a period of rapid company growth. Contributed to Adyen's IPO communications, investor materials, and global marketing — building a foundation for the creative function that would scale significantly in the years that followed
2012 — 2017
Luidspreker
Co-founder, Co-owner, Creative
Co-founded and ran an independent creative studio for five years. Responsible for creative direction, client relationships, and business development across branding, design, and content projects.
2012 — 2017
Luidspreker
Co-founder, Co-owner, Creative
Co-founded and ran an independent creative studio for five years. Responsible for creative direction, client relationships, and business development across branding, design, and content projects.
2005 — 2007
Freelance
Designer
Over a decade of freelance design work across branding, print, and digital. Built a broad creative foundation working with a wide range of clients and industries.
2005 — 2007
Freelance
Designer
Over a decade of freelance design work across branding, print, and digital. Built a broad creative foundation working with a wide range of clients and industries.
2014 — 2015
MA - Amsterdam
Teacher Design
Taught (graphic) design to students at one of Amsterdam's leading creative colleges — a side track during the Studio Luidspreker years that sharpened how I think about communicating creative principles clearly.
2014 — 2015
MA - Amsterdam
Teacher Design
Taught (graphic) design to students at one of Amsterdam's leading creative colleges — a side track during the Studio Luidspreker years that sharpened how I think about communicating creative principles clearly.
.say hello
want to talk strategy, creative direction, the next AI fascination or the perfect vinyl for a Monday morning? let's connect.
.say hello